The other day, I had a meeting with a prospect and, as it happens way too often, everything went great, until I’ve asked my first question. Well... I like to get my hands dirty pretty quickly.
Anyway, he wanted a new website and absolutely wanted us to build it for him. Looks great right? But it wasn’t. And it took me only a single question to realise it.
Why? Why do you need a new website?
The answer he gave me was, “hum…, because our current site looks old”. See what happens here? This is not a goal, it’s a massive red flag!
As any marketing tool, a website is an investment and therefore has to create a measurable return. (Tweet this) How are you going to measure the return if you don’t have a clear vision of what you want to achieve? I’ve written about how to define SMART marketing goals if you want to learn more about that.
Whatever marketing asset you want to launch or whatever the tool you want to create, ask yourself those 3 questions:
- Do you want your marketing assets to generate more qualified leads?
- Do you want your marketing assets to help you close more deals?
- Do you want your marketing assets to pay for itself?
Did you answer yes to any of those questions? Good, then let me tell you about Inbound Marketing. If not, please send me an email and ask to be unsubscribed from GrowMyBusiness.lu, because you are clearly not in the right place.
What’s Inbound Marketing?
Inbound Marketing is the proven way of using your digital assets in order to maximize their return.
Instead of renting visibility to force a message like traditional marketing does, the Inbound Marketing techniques consist of pulling in qualified people when they are searching for answers.
The 4 stages of Inbound Marketing
By aligning your marketing with your prospect’s questions and pain points, you’ll start to organically attract traffic you can convert, close and delight over time with Inbound Marketing strategy and tactics.
Attract
It all starts with the attraction stage where your company has to build brand awareness in order to appeal to people that might not know you exist. Doing so, you’ll reach new audiences and bring new traffic to your site.
Convert
Once on your website, your visitors should be invited to share their email address and, doing so, give you the authorization to contact them. Providing them the value they were looking for when they got attracted will do the trick.
Close
Off course, all leads aren’t ready to buy the first time they exchange their contact details and that’s why you need to guide them through their own buying process.
Delight
Last but not least, it’s time to do everything you can to delight your customers. Your goal now is to incentivise repeated business, referrals and to transform your customers into promoters.
If you want to learn more about Inbound marketing, you can read a deeper description on our website.
