Designing and building a new website is a big investment. But it’s also very important for your business. It’s not only a digital business card, it might convert potential customers into actual ones, if done well. So you had your site built a couple of years …
How to structure a landing page for success?
Landing pages are becoming more and more important these days and, as a business owner, you should understand why and how to use it. As all good sales rep, the #1 goal of a landing page is to get your visitor into doing an action, in most cases, filling a …
The 3 questions every business owner or C-Level should ask himself
The other day, I had a meeting with a prospect and, as it happens way too often, everything went great, until I’ve asked my first question. Well... I like to get my hands dirty pretty quickly. Anyway, he wanted a new website and absolutely wanted us to build …
How to define your positioning strategy? Free template inside!
Would you sail a boat without a compass? Well, that’s what I thought… You need a positioning strategy for your business to know where to go and which routes to follow to get there. In one of my previous post, I did tell you about the importance of setting …
A website, how does it work?
Like most of us, you daily visit websites and are permanently connected to your state-of-the-art Smartphone... And yet, I know that more than half of you don't know at all how it works. For those who feel concerned, good news! I will share a little secret with …