Would you sail a boat without a compass? Well, that’s what I thought… You need a positioning strategy for your business to know where to go and which routes to follow to get there. In one of my previous post, I did tell you about the importance of setting …
A website, how does it work?
Like most of us, you daily visit websites and are permanently connected to your state-of-the-art Smartphone... And yet, I know that more than half of you don't know at all how it works. For those who feel concerned, good news! I will share a little secret with …
You are losing clients. It’s time you do something about it.
The meeting I had with this prospect has been awesome. During 65 minutes, we had a nice chat about our collaboration and, even though we realized he wasn’t just yet ready to start the cooperation, the tactics discussed did clearly trigger his interest: very …
Want to Grow Your Business? Get SMART About Your Marketing Goals
Have you already determined your marketing goals for the next semester or year? Great! You’re ahead of the game and will have to wait for our next post to grow your business. For everyone else, we recommend using the SMART methodology. Using this approach …