Earlier this year, I've been invited by the organisers of WordCamp Nederland 2016 to share a bit of my story on stage and, more precisely, to explain how I made the shift from selling website to selling value. …
GrowMyBusiness.lu merge with AdoraWeb
6 month after launching GrowMyBusiness.lu, it has helped hundreds of entrepreneurs and companies implement new methods and achieve better results. However, the distinction between GrowMyBusiness and AdoraWeb services seems harder and harder to …
How to create your buyer’s personas
What Are Buyer Personas? Buyer personas are fictional, generalized representations of your ideal customers. They help you understand your customers (and prospective customers) better, and make it easier for you to tailor content to the specific needs, …
Want to Grow Your Business? Get SMART About Your Marketing Goals
Have you already determined your marketing goals for the next semester or year? Great! You’re ahead of the game and will have to wait for our next post to grow your business. For everyone else, we recommend using the SMART methodology. Using this approach …
You are losing clients. It’s time you do something about it.
The meeting I had with this prospect has been awesome. During 65 minutes, we had a nice chat about our collaboration and, even though we realized he wasn’t just yet ready to start the cooperation, the tactics discussed did clearly trigger his interest: very …




